Establishing a Strong Brand Identity
A new logo, is something we see all of the time. Companies refresh their logos regularly. Google have just launched their new slightly adjusted logo. Pepsi Cola have made numerous adjustments to their logos over the years. But a logo redesign isn't just a logo redesign; it's a change to the company's whole brand and identity.
'Tis the season to send Christmas Cards
We've all received hundreds of them, or if you are like my Nan thousands, this is no exaggeration, but why? Where did the idea to send a Christmas Card first come from?
